Marc by Marc and Chairlift for Saks: Fall '09 goes back to Brooklyn

Saks released their new Chairlift music videos today featuring the band frolicking about Brooklyn in Marc by Marc Jacobs.

This clever move by Saks is sure to create some buzz as they style the whimsical graphic tee's, colorful stripes, slouchy boots, and A-mazing bags on the very hip and still, sort of, underground band of hipsters. The 4 videos feature different looks on all 3 band mates and a running ticker at the bottom divulges what each is wearing.

Only slightly cheesy, I'm sure this video will have the teen set dying for the twee, Peter Bjorn and John meets Karen O sounds of Chairlift that go perfect with Marc Jacob's more whimsical and young diffusion line. In the days of experiential marketing, Saks is showing some market savvy.

Personally, I'm dying for the Petal to the Metal Sasha Shoulder bag. The black leather with exposed zippers and heavy hardware is still grungey enough for fall, but is sweetened by the swallow clasps that are reminiscent of rock-a-billy tattoos. Again, dying for it.

Check all 4 videos out at Saks.com.

1 comment:

  1. This bag is really nice. Very beautiful to see. Wonderful, standard and fashionable . Preferable to all. Color and designs are perfect. nice combination . Hoping to have like this.