i loved the prada s/s 2010 collection from the beginning, and always find their advertising campaigns lovely in their playful whimsicality. their fantasy lookbook for the same collection is absolutely gorgeous. i love all the proportional exaggeration and sci-fi elements alongside the bright, rainbow hues of the clothing and make-up. it's gorgeous to look at, and i'm sure it was so much fun to create. props to prada for reinvisioning the brand and keeping it fresh. i love.
images: trendland
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