illamasqua

i don't usually write about makeup, not because i don't love it, but because my makeup rarely changes from day-to-evening. i love product, but i don't have scads of it, mostly because i'm just kind of lazy and like to get ready as quickly as possible...short hair, lots of mascara...GO!

but when i saw this photo, and then saw that it was the campaign for a new unisex make-up line, illamasqua, i was instantly intrigued.


illamasqua was conceived by british makeup artist alex box, who wanted to explore a darker, slightly gothic approach to makeup, allowing people to discover and create their alter egos. the gothic (i always tread with caution when using this word, especially as i get questioned often about whether or not i'm "goth" simply because i sport black hair and naturally pale skin. it drives me fucking crazy) inspiration totally erupted when ysl debuted noir lips and hair last february, and really meshes with a universal need for change that's definitely a current permeating mentality.

ysl hair/makeup, rtw fw 08/09

their collections include: noir, 1920s berlin, siren, fantasy, romance, porcelain doll, and neon jewels. there's no doubt that it's entirely costumey and definitely on the more avant-garde side, but it's so refreshing to see new concepts come to fruition.

who doesn't want to transform into an alter ego every once in a while?